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The founder’s inspirational trip to Tokyo inspired the hybrid gel-oil serum, which visibly firms, strengthens and smooths skin while proactively delaying signs of aging.
August 21, 2025
By: Lianna Albrizio
Associate Editor
Japanese skincare brand Tatcha is tapping into the vitality of Okinawa, a Japanese island where residents are said to live longer, in its new longevity serum. Seven years in the making, Tatcha’s Longevity Serum was inspired by Tatcha Founder Vicky Tsai’s trip there. She said she encountered the healing philosophy of nuchi-gusui (“life medicine” in English) — wild, nutrient-rich herbs and plants used for generations to protect and restore well-being. These ingredients, she said, helped heal he...
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